A lot of people tend to search keyword in a wrong way. If you are a website owner, it is necessary to understand the process of finding keywords correctly for a website. But this all starts with understanding how to research keywords in a proper way.
Are you searching high quality keywords for your marketing campaigns?
Simply perform a search below to START your research.
Here are some of the most important metrics when looking for a “quality” keyword:
(1) Monthly Searches – These are the traffic numbers that you should concern yourself with. I recommend that if you are going for natural rankings, that ANY traffic is a good amount of traffic. When you rank under keywords your campaigns will grow cumulatively.
(2) KQI (Keyword Quality Index) – This gives you an instant pulse of keyword quality for any marketing campaign (PPC, SEO or otherwise). If you have a quick way to determine keyword quality, you can efficiently perform research.
(3) QSR (Quoted Search Results) – This is the ULTIMATE competition metric. This quickly gathers information from the search engines and tells you the exact number of competing pages there are under that EXACT search term. If you aim under 400, you have a good chance of getting ranked (300 is ideal). There are millions of these keywords out there and this is obvious when you have a tool that gives you this data.
(4) SEO Power – This determines whether or not a keyword is a good candidate for getting SEO rankings. If you can get rankings, you can earn money online…plain and simple! This is based on the traffic, the nature of the keyword, competition, and the keyword quality. Makes for super efficient research.
Starting Today You Are Going to LOVE Keywords … 🙂
The 3 Main Pillars of Effective Keyword Research
(1) Low COMPETITION. This should be the first focus when doing keyword research. If a keyword has too much competition, then don’t consider it. The reason for this is that without being able to rank (and do so efficiently), I know that I am not going to be getting any traffic.
No rankings = No point!
When looking for competition, look for a specific metric call QSR (known as Quote Search Results). There is only one tool that offers this piece of data in an efficient way, and that is Jaaxy. And yes, that is the tool I use for my keyword research.
QSR allows you to determine the EXACT number of competing pages in Google….which is your REAL competition. Use QSR of under 300 (that is, 300 competing pages in Google), the closer to ZERO the better.
First Keyword Pillar: Under 300 QSR
(2) Must get some TRAFFIC. Don’t go after “home-run” keywords, settle for bunt singles all day if it can get ranked. There is absolutely no sense in “trying” to get rankings under a high volume, but high competition keyword. If a search term gets over 50 searches per month, go for it. Yes, 50.
It sounds quite low but these low volume keywords add up when you start ranking them. Get 1st page rankings in the search engines under 10, or 20 or 100 of these and you are going to.
AND, the lower competition, moderate traffic keywords are typically more relevant and convert better anyways.
Second Keyword Pillar: Over 50 searches per month
(3) Must make SENSE. Trying to fudge content together when you are using a keyword that doesn’t make sense is quite awkward. Take this as an example…
how find keywords vs. how to find keywords
If you tried to make use of the first keyword, you would have a tough time. It simply does not make sense. So as a rule of thumb, if it feels like an awkward content to target a keyword, then simply not to use it. It must make sense to people because remember, we are writing content for our audience, not for search engines.
Third Keyword Pillar: Must make sense to a human being!